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User Experience is the key to digital innovation

UX is the fusion of 

  • Information Architecture and Content Strategy (IA)

  • Interaction Design and User Interface Design (​IxD)

  • Look & Feel, Visual Design and Branding (L&F)

  • Front-end Development (FeD)

  • Human Computer Interaction and Usability (HCI)

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UX and Agile

Agile has become the leading product development framework. Design sprints need to be tightly aligned with the development sprints, following a consistent process, to ensure the timely delivery of usability feedback and design deliverables... before development starts. 

Design Systems

A design system or UI Kit is a collection of reusable components, guided by clear practices, which enables a product team to innovate and create a product faster.

 

A design system is the single source of truth for the product teams allowing them to design and develop consistent products. 

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