User Experience is the key to digital innovation
UX is the fusion of
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Information Architecture and Content Strategy (IA)
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Interaction Design and User Interface Design (​IxD)
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Look & Feel, Visual Design and Branding (L&F)
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Front-end Development (FeD)
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Human Computer Interaction and Usability (HCI)


UX and Agile
Agile has become the leading product development framework. Design sprints need to be tightly aligned with the development sprints, following a consistent process, to ensure the timely delivery of usability feedback and design deliverables... before development starts.
Design Systems
A design system or UI Kit is a collection of reusable components, guided by clear practices, which enables a product team to innovate and create a product faster.
A design system is the single source of truth for the product teams allowing them to design and develop consistent products.
